Digital-Signage

You Spent Thousands on Screens. Nobody's Watching.

June 24, 2026 · 6 min read

Digital signage content is the Boracay beach vendor model with a $40,000 display budget. Almost everyone in the supply chain gets paid before the first slide runs. Few have a reason to ask if it works.

I am Curious, but I Will Not Spy on You

May 16, 2026 · 6 min read

Every open source developer wants to know who uses the software, but tracking and telemetry is not ethical

You All Got SMIL Wrong

April 30, 2026 · 7 min read

SMIL is infrastructure, not a content format. Microsoft, Chrome, the signage industry, and even its inventors all got that wrong; just in different ways.

SaaS or Self-Hosting? What I Would Actually Use.

April 22, 2026 · 6 min read

I build and sell both. Here’s my honest take on which model I’d choose myself, and why sovereignty matters more than price.

Digital Signage: Fixing a Broken Industry

March 12, 2026 · 11 min read

The digital signage industry is a “zombie”. Vendor lock-in, missing standards, and what the trade press won’t tell you.